Advertising solutions for vendors

Grow brand awareness and help boost sales

Promote your brand and products to millions of Amazon customers

Our sponsored ad solutions for Amazon vendors let you engage customers at every stage of their journey—from awareness to purchase and beyond. We offer a variety of ad products to help you develop an effective advertising strategy and achieve your business goals. You pay only when someone clicks your ads and can use detailed reporting to optimise campaign performance.

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Grow brand awareness and engagement

Turn interest into loyalty—and drive conversions—by capturing your message and unique offerings.

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Boost sales and visibility

Drive awareness of new products in your line-up, promote seasonal items, or create more demand for your bestsellers.

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Track results and optimise

Use our range of helpful tools and features—from bulk editing to account-level reporting—to build, monitor, and improve your ad campaigns.


We offer a variety of sponsored ad solutions for vendors:

Examples of Sponsored Products ads on desktop and mobile

Sponsored Products

Sponsored Products promote individual product listings and target customer search terms on Amazon. They are easy to create and appear within search results and on product detail pages.

Examples of Product Display Ads on desktop and mobile

Product display ads

Product Display Ads maximise visibility of individual product listings and use product- or interest-based targeting. They appear in prominent places, like product detail pages.

Examples of Sponsored Brands ads on desktop and mobile

Sponsored Brands

Sponsored Brands feature products of your choice along with your logo and custom headline to help boost awareness for your brand and product offerings. They appear prominently in search results and drive traffic to a custom landing page or Store.

These advertising solutions are available for Amazon vendors. Vendors sell their items directly to Amazon, who then sells them to customers. If you manage your products in Vendor Central or Advantage Central, you are a vendor.

How to get started


Sign in to the advertising console using your Vendor Central or Advantage Central account.


Choose an ad type and products to advertise.


Decide how much you’ll bid for clicks and set an overall budget.


Launch your campaign.