Help more shoppers discover and buy your products.

Sponsored Products is for Professional sellers. Want to sell on Amazon? Learn more

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Why use it?

  • Your ads appear alongside search results
  • Pay only when your ads are clicked
  • Measure return on investment and optimize spend

How it works

  1. Select your products and choose your keywords, or use Amazon’s suggested keywords
  2. Decide how much you want to spend on your campaigns
  3. Your ads may appear on product detail pages, alongside and below search results*
  4. Shoppers who click your ad are taken to the product detail page where your offer is listed

Sign in to Seller Central to get started

* Sponsored Products is for Professional sellers. Your ad will only be displayed if you've submitted a competitive bid and your offer is listed on the detail page in the Buy Box.

Success Stories

Torro Cases

“You can well have the best product in the world, but what if they cannot find you? Before Sponsored Products we were buried in the hundreds of hundreds down the search list, now we naturally rank 5th or 6th on the 1st page of the search results.”

—Naomi and Kyley, co-founders, Torro Cases


“For every £1 we’re spending on Sponsored Products, we’re generating around £57 of sales. I would tell anyone who’s already on Amazon and selling on Amazon to definitely look at Sponsored Products.”

—Ravi Daryanan, director, Teletape Fone