How Stores work
Stores allow you to create your own website, with its own branded URL, on Amazon. You can use it to showcase your brand story and product portfolio in a curated customer destination.
Why Stores?
Multi-page shopping experience
Tell your brand’s story. Help shoppers discover your product portfolio, related products, and recommendations on Amazon.
No coding skills necessary
Use videos, text, and images to promote your products and brand on Amazon for free, without writing a line of code.
Drive traffic with advertising
Drive shoppers to your Store with ads on Amazon and marketing activities outside of Amazon using a unique, easy-to-remember URL.
How to get started
To create a Store, you must be an Amazon seller, vendor, or vendor agent, and your brand must be registered in the Amazon Brand Registry.
Seller
Once you register a brand, look for Manage Stores under Storefronts in Seller Central.
Vendors and Agencies
You must have an advertising console account (formerly Amazon Marketing Services). Once you sign in to the console, look for Stores in the main navigation.