Sponsored ads

Help millions of Amazon customers discover your brand and products. You can get started with a small budget and create an ad in minutes.

Get started

How sponsored ads work

Sponsored ads—such as Sponsored Products and Sponsored Brands (formerly known as Headline Search Ads)—allow you to reach Amazon customers as they research and discover products. Ads appear on search results pages and relevant product pages, directing customers to your product detail page or Store. It’s easy to get started:

Select the products you want to advertise

Select the products you want to advertise

Set your budget

Set your budget

Choose a combination of keywords, products, and product categories you want to target

See sponsored ad solutions for sellers and vendors.

Why sponsored ads?

You’re not charged until a customer clicks your ad, and you always control your campaign budgets.

Pay only for performance

You’re not charged until a customer clicks your ad, and you always control your campaign budgets.

Say goodbye to guesswork

Say goodbye to guesswork

We’ll suggest keywords to bid on, or you can target products similar to yours.

Get the right insights

Get the right insights

Monitor ad performance and optimize to drive results by changing keywords or adjusting bids as needed.

Where your ads may appear


How to get started

If you’re a registered seller or vendor, sign in to begin advertising today.


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