Webinars

Learn more about Amazon's advertising options and how to set up your ads for success.

Join our weekly webinars to ask questions in a live Q&A session with specialists and learn about launching your first Sponsored Products and Sponsored Brands campaigns, optimizing your current campaigns, and more.

Getting started - For beginners

Sign up for our introductory webinar if you’re new to Amazon Advertising and want to learn more about sponsored ads. Our advertising specialists will show you how to set up your first ad campaign to help you drive product visibility and sales.

Learn how to grow your business and maximise sales with sponsored ads. The presentation will include:

  • Introduction to sponsored ads
  • Live demo on how to launch an automatic Sponsored Products campaign
  • Live question and answer session

This event is for Amazon selling partners who haven’t created their first Sponsored Products campaign yet.

For sellers enrolled in Amazon Brand Registry (Seller Central) and vendors (Vendor Central):

Monday, 16th March 2020 | 2:00 p.m. GMT
Monday, 30th March 2020 | 2:00 p.m. GMT

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For sellers not currently enrolled in Amazon Brand Registry (Seller Central):

Monday, 9th March 2020 | 10:00 a.m. GMT
Monday, 23rd March 2020 | 2:00 p.m. GMT

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Beyond the basics - For intermediates

Sign up if you recently launched your first sponsored ads campaign and want to learn how to optimise your campaigns and improve performance.

Want to learn how to get the most out of your sponsored ads? This presentation will include:

  • Introduction to campaign optimization
  • Live demo on how to launch a manual Sponsored Products campaign
  • Live question and answer session

This event is for Amazon advertisers who have launched their first Sponsored Products campaign and want to learn best practices for improving their performance.

For sellers enrolled in Amazon Brand Registry (Seller Central) and vendors (Vendor Central):

Tuesday, 17th March 2020 | 10:00 a.m. GMT
Tuesday, 31st March 2020 | 10:30 a.m. GMT

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For sellers not currently enrolled in Amazon Brand Registry (Seller Central):

Tuesday, 10th March 2020 | 10:00 a.m. GMT
Tuesday, 24th March 2020 | 10:30 a.m. GMT

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Other intermediate-level webinars

For sellers enrolled in Amazon Brand Registry (Seller Central) and vendors (Vendor Central)

[NEW] Learn how to create and optimise your Sponsored Brands campaigns and Stores
Wednesday, 25th March 2020 | 2:00 p.m. GMT
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For all sellers and vendors

All you need to know about budgets and bids for sponsored ads
Thursday, 12th March 2020 | 10:00 a.m. GMT
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Understanding keywords: concepts and optimization tips
Thursday, 19th March 2020 | 2:00 p.m. GMT
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Workshop: automatic and manual targeting
Thursday, 2nd April 2020 | 10:30 a.m. GMT
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Amazon sponsored ads office hours
Every Friday | 11:00 a.m. GMT
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Improving performance - For advanced

Sign up if you actively use sponsored ads and want to learn more about how to improve your ad performance with campaign reports.

For all sellers and vendors

[NEW] Know your campaign tools: Spotlight on reporting
Thursday, 26th March 2020 | 10:00 a.m. GMT
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