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Promoting baby medicine

A major pharmaceutical company wanted to drive sales of their baby medicine product. They used video inventory on the Amazon DSP to achieve their goals.

On average, their campaign reached more than 115k targeted impressions per day during the campaign.

The campaign delivered 4m targeted impressions, and the average CPM was $10.50-11.00.

Success metrics

  • Cost per completed video view was $0.02
  • Product research activity increased by 100%
  • Detail page views on Amazon increased by 80%

Source: Amazon Internal Data