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Automotive awareness from the Amazon Advertising Platform

An auto manufacturer wanted to build awareness of their new crossover vehicle in the UK. Their goal was to drive traffic to the vehicle page on the manufacturer’s site.

The Amazon Advertising solution

Amazon Advertising recommended the Amazon DSP on desktop to deliver relevant ads programmatically to customers on owned and operated sites and across the web.

The campaign delivered more than 9.5MM targeted impressions, an average of 318K targeted impressions per day.

Success metrics

  • 12,000+ ad attributed visits to the vehicle page
  • 9,400+ visits from ad click-through
  • 2,800+ visits post ad exposure within 14 days of exposure
  • 0.10% click-through rate

Source: End of Campaign Report, Amazon Internal Data, 2015, UK