Samsung uses Amazon Advertising to drive awareness to the Galaxy S8 phone
Challenged with finding a way to cut through the clutter of a competitive media landscape, Samsung used the Amazon DSP, custom ads, and more to reach new customers and drive awareness of its new product.
Craghoppers hired ClickThrough Marketing to help develop a sponsored ads strategy on Amazon.co.uk. They created a new strategy that led to a 949% improvement in ROAS and a 195% improvement in monthly ad attributed sales.
L’Oréal drives impressive results for new product line
In Q4 2017, L’Oréal launched a new Men's Barber Club product range on Amazon.co.uk. They hired iCrossing who created an sponsored ads strategy to drive visibility and sales that drove over 1.6 million impressions and exceeded the ROAS goal.
Finlayson improves their detail pages to drive increased sales with Amazon Advertising
Finlayson hired Dash Retail to help improve sales performance on Amazon.co.uk. Finlayson focused on updating their product detail page content and sponsored ads strategy which led to an 83% improvement in Vendor Central sales.
“Sponsored Products have been really important in growing our brand. Sponsored Products provided us with great placement opportunities to increase our brand awareness and drive customers to our product pages.”
Legero Schuhfabrik GesmbH drives sales with Amazon Advertising
Legero Schuhfabrik GesmbH worked with Amazon to build additional awareness and visibility for its popular Superfit brand of children’s shoes. The Amazon.de campaign delivered increased consideration and sales with an overall ROI of 24,03 € (return on ad spend).
Sharpie® drives sales and awareness with Amazon Advertising
Newell Rubbermaid used the creative canvas of the Fire tablet to increase product awareness and engage customers in and innovative way over the Easter Holiday. Through collaborative work with Amazon Retail and Amazon social, the campaign drove customer engagement, awareness and ultimately moved product.