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Amazon Advertising for Apps has integrated with several mobile measurement platforms (MMPs). App advertisers with Amazon-managed ad campaigns who have also integrated their app with one of these MMPs can send install and in-app events to Amazon: Adjust, Kochava, Tune and Appsflyer. This event data can help Amazon campaign managers identify quality installs and apply optimization strategies that drive toward goals based on advertising cost-per-action (CPA) or return-on-investment (ROI). Learn more here.
Your ads may run on the Amazon Advertising Platform, as well as certain Amazon apps, such as IMDb and the Amazon Shopping App. Ads are shown to Android and iOS phones/tablets, depending on your app’s compatibility.
