Amazon Display Advertising

"We know that advertising across Amazon helps drive sales, and it’s also proven effective at driving brand awareness. The cross-category gifting campaign we ran in 2014 showed an impressive 62% increase in attitudinal lift in the fourth quarter."

Kate Gemmellaro, senior manager of media of Philips North America citing a Vizu Nielsen brand study, December 2014
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Reach Amazon shoppers across desktop, mobile, and tablets

Every day millions of people come to Amazon to research, discover, and buy products as well as watch videos, listen to music, and more. We’re passionate about our customers and focus on making their experience the best it can be. Advertising is part of that experience.

That’s why we use billions of real day-to-day customer journeys to inform our custom display advertising solutions. The results:

  • For customers, more precise and relevant ads, enhancing their experience
  • For advertisers, delivery of the right message to the right shopper at the right time

Harness the power of eCommerce

Deliver advertising for your brand that’s both responsive and adaptive to customers. For example, Amazon’s unique eCommerce ads—integrating the power of unique and familiar Amazon features, such as customer reviews and the Add to Basket button—help customers make smarter purchasing decisions and make it easy for them to buy your product directly from your ad.

Results you can trust

You’ll gain access to full-funnel reporting across all platforms, ad products, and campaigns—driving transparency, campaign efficiency, and performance with non-indexed campaign metrics.

Success Stories

Brita

The water filtration systems manufacturer sought to drive awareness and sales of its pitchers with a cross-screen campaign at Amazon.com and Amazon mobile. On average, users exposed to the ads were 4.4 times more likely to consider—and 4.8 times more likely to purchase—than those not exposed.

Superfit

Legero Schuhfabrik GesmbH worked with Amazon to build additional awareness and visibility for its popular Superfit brand of children’s shoes. The Amazon.de campaign delivered increased consideration and sales with an overall ROI of 24,03 € (return on ad spend).

Olay

Procter & Gamble wanted to test the impact of an Amazon advertising campaign on offline sales and key brand metrics in addition to sales at Amazon.com. The result? The company saw a $1.6 million incremental rise in offline sales.