Amazon Attribution (beta)

Start unifying your advertising measurement with Amazon Attribution. Now you can discover how your non-Amazon digital marketing tactics are helping drive sales on Amazon.

How Amazon Attribution works


Understand which publishers or channels are most effective and efficient at helping you to achieve your media goals on Amazon.


Explore which audience strategies increase the performance of your campaigns.


Discover how various Amazon landing pages help inform shopping behaviors and learn which creative messages and imagery resonate most.

Who can use Amazon Attribution?

Amazon Attribution is currently available for vendors and agencies that advertise to sell products on Amazon.

"Amazon Attribution gave us deeper insight than the typical engagement and media metrics we receive from other solutions. Using these insights, we were able to quickly optimise our investment strategy and generate greater ROI for Premier Protein."

– Jeremy Lopez, Media Supervisor at Exverus Media

How to get started


Fill out this sign-up form


Once your account is created, sign in and add the products for which you want to measure conversions


Generate tags for each of your marketing strategies


Implement tags across your search ads, social ads, display ads, video ads, and email marketing

Amazon Attribution case study

See how pet food brand “I and love and you” used Amazon Attribution to begin unifying their advertising measurement to help drive ROI.

Frequently asked questions

What types of media can be measured?

Amazon Attribution measures non-Amazon Advertising media such as search ads, social ads, display ads, video ads, and email marketing.

How much does Amazon Attribution cost?

At this time, there is no cost associated with participating in Amazon Attribution.

What reporting can I receive?

Amazon Attribution reports contain standard traffic metrics, including impressions and clicks, as well as Amazon conversion metrics, such as detail page views, add to carts, and purchases. Reporting is available via downloadable reports and within your console UI.

Can you please invite more users, such as my agency partners, to my Amazon Attribution console?

Yes, you are able to grant permission for users directly within the console. Select "Manage" at the top navigation and then select "User management" to add users.